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Brandon Held - Life is Crazy
I Host 2 Podcasts. Life Is Crazy and The Buckeye Battle Cry Show. The Life Is Crazy podcast is designed to help with suicide prevention. That is the #1 goal! This is also a Podcast of perseverance, self-help, self-Improvement, becoming a better person, making it through struggles and not only surviving, but thriving! In this Podcast the first 25 episodes detail my life's downs and ups. A story that shows you can overcome poverty, abusive environments, drug and alcoholic environments, difficult bosses, being laid-off from work, losing your family, and being on the brink of suicide. Listen and find a place to share life stories and experiences. Allow everyone to learn from each other to reinforce our place in this world. To grow and be better people and help build a better more understanding society.
The early podcast episodes are a story of the journey of my life. The start from poor, drug and alcohol stricken life, to choices that lead to success. Discusses my own suicide ideations and attempt that I struggled with for most of my life. Being raised by essentially only my mother with good intentions, but didn't know how to teach me to be a man. About learning life's lessons and how to become a man on this journey and sharing those lessons and experiences with others whom hopefully can benefit from my successes and failures.
Hosting guests who have overcome suicide attempts/suicide ideations/trauma/hardships/difficult situations to fight through it, rise up, and live their best life. Real life stories to help others that are going through difficult times or stuck without a path forward, understand and learn there is a path forward.
The Buckeye Battle Cry Show is a weekly show about the greatest sport in the world, college football, and specializing in discussing the greatest team in the world, THE Ohio State Buckeyes,
Want to be a guest on Brandon Held - Life is Crazy? Send Brandon Held a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/brandonheld
Brandon Held - Life is Crazy
Episode 63: Forging Resilience: From Roughneck to Health Tech Innovator with Luke Hartlust
Welcome my sponsor Luke Hartlust shares his journey from working in Australian mines to founding MNLY, a men's precision health company that uses at-home diagnostics and AI to create personalized health solutions for men.
• From troublemaker to diamond driller - Luke's early years in Australia working one of the "worst jobs in the world"
• The pivotal moment on an oil rig when Luke decided to change his life path
• How Luke's experience building F45 franchises across the US prepared him for his current venture
• Alarming statistics about men's health: testosterone declining 1% annually for 30 years, 50% of men having chronic disease
• Why traditional healthcare models fail men and create too much friction
• How MNLY works: comprehensive assessment, at-home blood testing, AI-powered recommendations
• Personalized supplement formulations based on individual biomarker results
• The connection between physical health optimization and improved mental wellbeing
Visit getMNLY.com to learn more about Luke's personalized health solution for men.
Developed by a team of Practitioners, men's health scientists, neuroscientists and peak performers. MNLY harnesses the power of blood analysis, machine learning, and AI to evaluate data from four essential components: Biological, Environmental, Nutritional, and Clinical analysis. By leveraging this advanced technology, we develop precise, evidence-based solutions that are tailored uniquely to each individual.
https://www.getmnly.com/
If you found value in this episode, please consider subscribing to the podcast for just $10/month at brandonheld.com for additional episodes and to support our mission of helping people through their darkest moments.
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Want to be a guest on Brandon Held - Life is Crazy? Send Brandon Held a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/brandonheld
Their supplements have been developed by a team of Practitioners, men's health scientists, neuroscientists and peak performers. MNLY harnesses the power of blood analysis, machine learning, and AI to evaluate data from four essential components: Biological, Environmental, Nutritional, and Clinical analysis. By leveraging this advanced technology, they develop precise, evidence-based solutions that are tailored uniquely to each individual.
https://www.getmnly.com/
Welcome. Welcome back to Brandon Held. Life is Crazy and today I have a special guest. His name is Luke Heartlust and we're going to go through Luke's story today and we're going to talk about his life and some of the challenges he's faced and how those challenges have helped him become the owner and CEO of his company. Manly spelled M-N-L-Y, so I'm going to bring him in now. How are you doing today, luke? I'm good.
Speaker 1:I'm good. I'm good. As you just said, I'm a founder. I switch between chaos and calm multiple times a day, but I'm good, mate. I'm good. This is the highlight of my day, so appreciate you having me on.
Speaker 2:Yeah, I appreciate you being here, looking forward to diving into your story and how it led to everything and where you are today. Without going into full life story detail, just give people a little overview of who you are and what you're about. Clearly, you're Australian, right, so that's pretty obvious from the jump. But give us more than that.
Speaker 1:Yeah, so I'm the founder and CEO of a company called Manly were, a men's precision health product that uses at-home diagnostic and AI to formulate personalized health solutions for men and my background. I actually relocated from Australia, from Sydney, to the US 2016 to bring the F45 training franchise I'm sure some of your listeners will be familiar with it over to Southern California and spent six years building and scaling franchises across the West Coast and we sold those in 2022. And that's when I started to build Manly. That's a very high level of the story that we're going to dive into.
Speaker 2:Yeah, no, that's good, that's. It's a good enough tease to give people an idea of who you are and how you got here. But let's start from the beginning, because that's what we do on. Life is Crazy is we go all the way into the way back machine and so just talk about your childhood and life growing up in Australia. Did you have any struggles? Was it smooth? How did that go?
Speaker 1:Yeah, going, I suppose, way, way back. I grew up on the central coast, new South Wales, which is a you know coastal town group of small group of coastal towns between Sydney and Newcastle essentially, and had a pretty normal life. But we grew up on property so I spent a lot of my time just riding dirt bikes, surfing, skateboarding, bmx and things like that. But it wasn't really until I was in my kind of teens where I started to get in a bit of trouble, started to get in a lot of fights, drinking and things like that out of parties and I just started to realize that I wanted something different for my life. I suppose when was from where I was it was very kind of blue collar where I was and I had spent most of my young adult working life going from job to job, apprenticeship to apprenticeship and just not really finding something that I enjoyed or that I wanted to kind of spend the rest of my life doing. And I know at a young age you really don't know what you want at that point.
Speaker 2:And some people know really early what they want to do in life and I'm jealous of those people. But yeah, I know.
Speaker 1:And they had the whole pathway laid out for them and out of the. It was really a, I would say, an action of desperation. At some point, when I was 19, I decided to pick my life up and move over to Western Australia from Sydney and go work in the mines. And at the time it was like the gold, australia's minerals and resource sector was booming and there was a lot of drilling going on in the in the gold fields out in Western Australia, packed my life up, moved over to Perth, over to WA, and found myself as an underground diamond drill assistant and, for those that don't know, if you look it up, it was rated one of the worst jobs in the world for a good decade straight.
Speaker 1:I didn't know that that and it's physically demanding job. You head to toe covered in shit all day in four miles underground swinging steel for 12 hours and then you rinse and repeat that for two weeks straight. But I would have. I would do two weeks on, one week off. Essentially that was my swing and the week off I would spend in perth, which was great because I went from being a second year apprentice carpenter to being a diamond drillers assistant and when I was a second year apprentice carpenter I was making $5, 12 an hour or something.
Speaker 1:And I went over and I was immediately making a hundred 120 grand a year as a diamond drillers assistant, working two weeks on, one week off. So the lifestyle in that sense was great when you were off hitch. And after six months of doing that I decided to relocate back to back to sydney, studied real estate, started selling real estate and from there closed. A lot of deals got pretty disheartened as a young entrepreneurial mindset kid and I was 20, 21, and I decided to go back to the mines essentially, and so I flew back to WA at 21 and then went back to underground diamond drilling before going to surface blasting and then eventually off to the oil rigs, and that's really where the entrepreneurial journey in my career kicked off.
Speaker 2:So let's go back to when you were young. You said you were drinking a lot, getting in a lot of fights. Do you know? Was that you being a product of your environment, or did you have some stuff going on inside Like what was causing that?
Speaker 1:side, like what was causing that. No, look more of a, to be honest, a product of my environment in terms of just what we would do as kind of teenagers on the weekends going to parties, house parties in the area the crowd that I was hanging out with that's what they would do as well, and it wasn't like I had any issues at home or any kind of parent or sibling issues either, but it was just really being a product of my environment and, at the end of the day, it's the people that you surround yourself with that essentially influence your actions. Right, and that's essentially just what happened. Yeah.
Speaker 2:Okay, yeah, I figured it was one or the other. I just wanted to find out exactly which one. Yeah, it was because as young people we are fairly easily influenced to behave like those we hang out with. I always like to find out what that was. I was the opposite, so I hung around people that drank and smoked and did all that stuff. But I grew up around alcoholism and drug abuse and I had made a decision early in life that I was never going to drink in life. And I did that through my teen years, through the military, through college. I did all that I was. I fought all that peer pressure. I understand I'm one of the rare few, so that's why I like to find out what causes people to do things like that?
Speaker 1:yeah, it's young male testosterone, at the end of the day, and just being being young and naive and stupid. And then you learn, you learn your lessons, you, you grow up and you understand what kind of person you want to be and what value you want to give to the world and you get on with it when you were obviously not making a lot of money at 512 an hour.
Speaker 2:That's crazy, that's almost unheard of here in America. That would be like illegal, basically. Unless you're a server who survives on tips, then, for whatever reason, they can give you below minimum wage. So when you go to become a diamond drilling assistant, what does that job entail, since it is one of the worst jobs in the world? I really don't know exactly what you do. So what do you do?
Speaker 1:Mate, a typical day in the life of a diamond drill is offside. You wake up, you're sleeping in a they're called dongers that's anian slang for like basically a room that's on a mine site. It's a 3 am. Wake up it's already 110 degrees outside, even though it's dark. Put your boots on. I would go to the gym, I would train, then you would go, I would go eat breakfast and we would head to the mine site.
Speaker 1:Once you get there, our job in general is to drill down based on the geotechnician's coordinates for where the gold deposits are supposed to be within that civic cut in the mine. And so when you're drilling down, the drill rod is about three meters long, and inside that drill rod there is a core which is a tube that, as you're drilling, pull the rock up and then each three meters you empty that tube. The geotechnicians check it for the ore body. If they find the ore body, you stop the hole. They'll go and blow it up. But those holes are 600 meters deep and so every rod is only three meters long. So think about how many three meter rods are in a 600 meter hole. And most of the time you would get lucky if you drilled the whole three meters because the rock would be broken up right and it would stop the drill and you would have to pull it out.
Speaker 1:So you're in a dark, huge couple of story, cut about a few miles underground, and it's so dark. If you turn your cap lamp off, you can't see your finger. If it touches yourself in the face, nice, and when your cap lamp's on you can see the amount of crap that is in the air that you're bringing. It's pretty disturbing, yeah, but you're slinging steel and slinging rods all day, pulling them in the hole, out of the hole.
Speaker 1:Those rods weigh I think they're about 50 pounds each, maybe a little more, and so it's very physically demanding, very fast-paced, very dangerous, very dirty, and you're down there for 12 hours a day getting screamed at by a driller, and because you also get paid based on the amount of meters that you drill every day. So it's go and there's not too much of a break. And look at the time of being a young 19 year old. I was fit, I was strong, I played rugby my entire life since I was nine years old, and so, having the you know, the strength and the fitness to be able to endure that kind of work. It also taught me the importance of hard labor and how much that is important to what I didn't know at the time, to the rest of my character, for the rest of my career, in every position that I've ever had after that as well.
Speaker 2:So yeah, I mean I bet there there has to be a lot of high turnover in a job like that, and so getting up and going to the gym and working out was that part of the job or that was something you did on your own before work?
Speaker 1:No, that's, that was my and still is my, that's my meditation, and so it's one of the things that I have as a non-negotiable in my life. I've had it since I was in my mid-teens. To be honest with you and just use it. It's like therapy for me to be honest with you.
Speaker 2:Yeah, okay, yeah, outside of being in, I was in the military. Right, we have to do PT. That's a part of being in the military. But outside of that, I've always played sports and lifted weights and stuff like that, so that's always been a big part of my life as well. I know you don't follow me on Instagram, but I had just bought this big workout system. It's like a cage, a Smith machine, but it has all the other things you can do lat pulldowns, you can do it, you can do everything on it, so it's an all-in-one thing that, literally, is on the other side of the wall that I'm talking to you right now, and it's really freaking awesome, paul. And I'm talking to you right now and it's really freaking awesome. So it's nice to finally get rid of gym memberships and be able to do everything I can do at the gym from home, so it's pretty cool.
Speaker 1:It even has the go ahead Sorry, just to jump in there as well. It it also removes the friction of you making an excuse not to go or not to work out right, that's the key to creating those habits in your life is like removing the friction as much as possible. So if you have that machine that's inside your house, there is zero excuse especially if you work from home to be able to make sure that, even if you can get 15, 30 minutes in a day, able to make sure that even if you can get 15, 30 minutes in a day.
Speaker 2:It's still compounds over time. Yeah, so I work from home with my day job as a government consultant, then I do the podcasting after, and I now have a second podcast, my Buckeye Battle Cry podcast, for college football. And days like yesterday I literally had one hour free to myself, one hour that wasn't on a calendar that I could do something, and if I would have to drive to the gym, that's 30, 40 minutes of just driving. So to me, I'm not going to go to the gym to work out for 20 minutes. So now, instead, I can put the full hour into working out. So it's so much better. So, yeah, much better.
Speaker 2:So, yeah, fitness huge part of my life, huge part of my sanity as well. So I identify and respect what you're saying and that's one of the reasons I want to talk to you and have you on, because you know your product Manly, spelled M-N-L-Y, sounds amazing to me. It sounds, when you describe it to me and I'll give you a second to describe it here it sounds like nothing I've ever heard of for men in supplementation and it sounds perfect. So, since I've given that huge tease to everyone, why don't you go ahead and tell everyone how Manly works?
Speaker 1:Yeah, good question. I'll start with the, I suppose, the origin stories of Manly, like how we created the idea and really where it stemmed from. Okay, to give the listeners a bit more of the context. So when I was working offshore, so when I went, and.
Speaker 1:I moved to WA, I was working 450 kilometers off the West coast of Australia Again, just miserable, hot working conditions. I was on a big semi-sub drilling rig and I was working 28 days on, 28 days off. And I remember this very vividly which is the whole reason that I'm here today is I was standing on the drill floor and at the time I was a roughneck. If you look that up as well, it was also rated the worst job in the world for another for about 10 years as well. Both terrible, really well paid, but just terrible jobs. And so I was standing on the drill floor. I was covered in shit head to toe, I was about 11 hours into a 12 hour shift and I had been doing it for maybe eight months at this point and I was just again. As I said to you, I couldn't. I'd never found something that I was really excited to do with my life, and I had a pathway for that job. The pathway was essentially work my way up to be a subsea engineer, and that was why I went out into the oil rigs and anyway, long story short, it hit me as I was a subsea engineer and that was why I went out onto the oil rigs. And anyway, long story short, it hit me as I was on the drill floor and I was like I need to get off these drill rigs, like I have to get off these rigs before I even get killed, I get hurt or I just waste my life doing something that I really don't want to do, and I decided that I was going to start building companies. You know, at the time I was making a couple hundred grand a year, and so I had the capital to start, but the problem was I didn't have any experience, essentially, and at that moment was when I decided to essentially build the man I needed to be in order to pursue this dream. Okay, yeah, I was when I was, so I was working 28 days on, when I was having my 28 days off, my off hitch.
Speaker 1:I was living in Thailand full time, and I was living in a place in Phuket it's called Shalong, but it is still, to this day, one of the most motivating and inspiring places I've ever been in my life and it was one street. It was lined with Muay Thai training camps, kickboxing gyms, crossfit gyms, bodybuilding gyms and these boutique hotels with cafes that would cater to your nutrition, essentially, so all of the cafes. It didn't matter what your macros were, because everyone on the street was there for the same reason, and it was health and fitness, and people would come from all over the world. You could get all your meals made based on your macros and people would come from all over the world. You could get all your meals made based on your macros. And so I saw an opportunity to essentially build a hot yoga studio and implement hot yoga into that buzzing kind of fitness market there, and so we leased the block of land. We designed and built the entire building and then set the company up.
Speaker 1:And then, long story short, without getting into it, that company failed essentially, and it was a lot of hard lessons. It was an expensive lesson for myself, but I also understood what was required and the naive kind of business model that we had, by me being so absent, with a setup that was in more of a place that was seasonal and vacational in that sense, but I was committed to getting off the oil rigs and getting out of the industry and I knew building these in the model that I wanted to explore and learn was going to be the ticket long-term, and so we looked at franchising and in 2016, as I said, I relocated to the US and I brought over the F45 training franchise and we built multiple studios between LA and San Diego before before sailing and exiting in 2022. And I made a ton of mistakes on that journey. Like a ton of mistakes, I came over at 27 years old. Had I had that one failed business venture, but we were essentially just two young kids that had a big idea and a dream and I didn't know anyone in the US. I had never been here before when I moved here. But those mistakes I was essentially able to turn them into hard lessons. Right, they were costly and they were essentially expensive, but they essentially built the man that was able to go through all the adversity and experience that I went through over the last couple of years, essentially building Manly. And so my time as the CEO for the F45s, I was working with hundreds of individuals that were in a pursuit of a better level of wellbeing than they were currently experiencing.
Speaker 1:And for the latter part of that career, I was predominantly working with, like male executives and professionals and entrepreneurs in a high performance coaching capacity. So productivity, health and happiness, essentially, and that's when I got to understand the deficiencies in the men's health marketplace, really and really the need for something different. And so, when we look at the stats and I'm going to ramble a little bit about the stats on men's health, if that's all right but when we look at the stats of men's health in the US, testosterone levels have been declining by about 1% a year for the last three decades, and that is simply due to the environmental factors that we have. Right, we've got processed diets, sedentary lifestyles and poor training habits essentially, and one of the major parts of that is also lack of accountability and lack of control over our health because of the models that were on the market. Yeah, more than 50% of men in the US have a chronic disease, and heart disease continues to kill one in four men across the US as well, and then our suicide rates are obviously nearly four times that of females. So when you look at the stats, and then you look at where we are and the advancements that we've made in technology, like AI, blood analysis, genetic testing and a really big emphasis on a preventative approach, because of I hate to say it, but because of COVID, there's never been a better time to take control of our health. Yet those stats are still declining.
Speaker 1:Yeah, and when I have these conversations, I always like to simplify things and take hold of your imagination for a second and imagine what you could accomplish if you had a 20% increase in focus right, or even a 25% improvement, or increase in testosterone levels, or even something as simple as like a 10% improvement in sleep quality for everybody, if they were answering honestly, that would be really life-changing. It doesn't matter what you're doing with your life and what area of your life. Every area of your life would improve. And the truth is that we have that data to prove that a personalized approach or a data driven approach to your health works, because we have the data at Manly to essentially prove that. Yeah, and so what we did was we built out a really phenomenal men's health science team full of data scientists, neuroscientists, nutritionists and men's health science experts to build a first-of-its-kind product and platform in the men's space. And I can dive into how the model works if you want, or we can continue to riff. It's up to you.
Speaker 2:You teased all the way up to the point that I was alluding to earlier. But going back to what you were talking about before, about all the health issues in the U? S, especially with men, why I like your product is because it's a great start just to fill deficiencies, right. That's, to me, is part of the equation, part of the conversation. The other part is to just get people to care, just to care about their health and their well-being. And I'm saying this not to be disparaging or come off as judgmental, but just clearly as an observation.
Speaker 2:I live here in Tucson, arizona, and I get it. It's not LA, new York, phoenix, miami, where there's more healthy people and all that. I get that. But when I go to this, like the Costco with my wife, it's always elbow to elbow packed full of people, right, and 90% of the people I see are overweight. I don't even just mean, oh, they could stand to lose 10 pounds. I'm talking in the obese category of overweight, because as a fitness professional, you know what it takes to be obese, right? And it's just sad to me. It's sad that this is what our world is looking like, america, when I'm saying that, and it's just like how do you get these people to care, and I think one of the ways is people are frustrated and confused because there's so much misinformation about health out there that this product that you have is a great substitute for that. It's a great way to say all right, this is what you're missing. These are your deficiencies. Fill in these deficiencies and then now go take care of yourself.
Speaker 1:Exactly, and not only. That is the one of the problems that we're solving and you hit it on the head. It's accountability and it's ownership, and men specifically lack ownership when it comes to taking proactive measures with their health.
Speaker 1:If you look at the men's statistics compared to the female statistics, it clearly shows the contrast that women are much more proactive about looking after themselves. Oh yeah, and the reason being for men, for the most part, is because they don't want to take time out of their day to go to the doctor or to go and get blood worked up. They don't want to take time out of their busy schedule, so to speak, and they actually don't go, or they don't tend to go, until something is wrong.
Speaker 1:Until there's an issue, then they'll go and reactively fix that issue. And when I looked at what the solutions were on the marketplace, we have the telehealth solution, which is a groundbreaking solution, which enabled you to go and get a blood draw or get someone to come to your home or your office and then the blood would get sent to this telehealth company and you could sit on a Zoom and have a consultation. The problem with that model is that it still doesn't work. It's like, yes, it's better than having to get in your car and drive to the doctor's office and you actually have a much more specialized service with the telehealth, but there's still so much friction in that for men that it's clearly just showing that the model doesn't work as well as we hoped it does.
Speaker 1:So when you book the phlebotomist call, you either have to go somewhere to do it or they come to you, but you still have to make an appointment. Then you have to wait for the appointment I don't know. Once you get the blugs done, you then have to book the consult with the practitioner, and I spoke to dozens and dozens of individuals that were clients across a range of the best telehealth companies that are in the US right now, some men and I'm talking 50 plus, and most of these guys had the same issue whereas they got their bloods done and they were waiting up to three months until they actually got the consultation with the practitioner.
Speaker 2:Yeah.
Speaker 1:And at that point the bloods are redundant, right? So much could have changed in that three months. And then they have to go into another wait list for the follow-up call and so forth. And so what we tried to do with Manly? We were like, okay, how can we reduce the friction so we can actually get more people going through the pipeline, which would actually then, hopefully over at a long enough time horizon, make an impact on these male health statistics on a national and global scale? Big, bold mission, I know, but we got to have something where we're working towards, and so we removed the practitioner and we used AI so that you can actually go through the process and get the results, and over 50% less than you would if you're using a telehealth company.
Speaker 2:Yeah, so that's what I wanted you to get into essentially, and you know your process. I'm just going to do the gist of it here. Essentially, someone gets a kit, they send in some blood work, right, and then, based off the results of that kit that they send in, based off your blood work, these are the things that you're missing, and we're going to put all this together in one pill for you. Am I I right so far?
Speaker 1:I can dive in, I can pull it apart if you want yeah, yeah, please go ahead, yeah.
Speaker 1:So the way that the model works is we surveyed 500 men to figure out what the top categories of male environmental health were. That they prioritize over everything else? Okay, and it ended up being focus, confidence. Were that they prioritized over everything else Okay, and it ended up being focus, confidence, stamina, mood, sleep, libido and recovery. So our science team built out a really in-depth 86-question health assessment to be able to analyze that data, and then we partnered with a third-party certified lab.
Speaker 1:So, again, like instead of going to a phlebotomist, we used a at-home self-test kit. So you prick a couple of fingers it's dry blood spot sampling and then you send it back to our lab. The lab then analyzes that blood work and then sends the data back to our system. And we built a complex recommender, which is an AI system that looks at the data and then produces a really comprehensive health report on those hundred data points that we get from the environmental assessment and the biological assessment. And we give you all the information and, because it's not in a 42 page PDF, it's in a dashboard that you have in your portal, in the app, you're able to visually see the scores for every biomarker. You're able to see your exact results, the reference ranges and then also the detailed information about what the marker is and how your score correlates to your overall health. And then we also give you a benchmark overall health score so that you have that benchmark to work towards in the future.
Speaker 1:With that data, the model then builds out a personalized health plan. So we actually give you nutrition protocols based on your blood work so consuming more of specific foods and why, based on the way that you scored in certain blood markers, and then telling you to reduce consumption of specific foods based on that scoring model as well. And then the second part of that plan is lifestyle protocols so think biohacks for men, essentially that are designed to improve those results over a long enough time horizon as well. And then the last part is the custom supplement formula. So, based on your blood work, our model will actually prescribe specific doses of very specific micronutrients, aminos, herbs, extracts or minerals into that custom supplement formula. And it comes in multiple pill forms. So it comes in morning, noon and night packs. Okay, so you will have a pack for your morning, a pack for your noon and a pack for your night, and the amount of pills you have in there just depends on how bad. Your blood work is Okay.
Speaker 2:Yeah, yeah, that's's yeah. I know I was oversimplifying it.
Speaker 2:I was trying to set you up to break it down into further detail but that was really well explained and that makes a lot of sense and I think it's just a phenomenal idea and a phenomenal product. I really hope you know it does catch on and everyone does use your product, because health is a serious problem and, as you've alluded to multiple times, mental health is attached to your physical health, right? So when your physical health is bad and I've been reading these studies also like the higher sugar intake you have, the worse your mental health is. For example, that leads to depression and suicides, and we know four out of every five suicides are done by men and that's a big platform for this show.
Speaker 2:I'm a military veteran and one of the things I want to do more than anything is help prevent suicides, especially amongst veterans, but really anyone right? I want men specifically I'm talking about. I am trying to help people get see that whatever they're going through, whatever this dark space is that they're in, there's a path out of it and there's a path to the other side, a clear path to the other side, that you can get there.
Speaker 2:You just have to not give up. You have to believe in, and so I'm trying to give people different alternatives and different ways that may work for them, and so, maybe, for someone who is dealing with some type of health issues and getting their self straight with their health. I'm a huge supplement taker. I take a lot of supplements, frankly, and that's why your product sounds so great to me, because it's handpicked for me. Here's what you need Take this at breakfast, take this at lunch, take this at dinner and boom easy peasy, it's all done for you.
Speaker 1:It's automated and prescribed and it it made the process of improving your biology absolutely seamless and you don't need to think about it. And then, whenever you feel like we suggest 90 days you can retest, and once you'd retest you can see that data right and you can see the changes, the exact percentage changes in each of those markers, and then everything else obviously dynamically updates the plan and the formulations with the improvements in your health as well, and that's very simple and that's yeah, that's also what I was going to get to as well.
Speaker 2:like, for example, I take things like you know, magnesium and coq10 and just other things, and I'm just guessing. This is how many milligrams I should take, based off of size, body weight, all that, but I don't really know right. I don't know for sure that these are the right amounts for me, and yours eliminates that guessing process, so that's what I think is so great about it as well.
Speaker 1:Yeah, and to second that, it's very simply put we're giving you the diagnostics, we're showing you the data, and then we're retest, and then we're giving you the solutions, and then we're retesting and see what's working. And so the amounts of all those ingredients, all the ingredients themselves, will completely change with the improvements in your biology.
Speaker 1:So not only are you going to be not under supplementing, but not over supplementing as well, and that's also another danger point for people that are on consistent supplements very consistently if they're getting them generically off the shelf and they're not actually built for them. A lot of times you're actually under supplementing the ingredient because for the most part, it's going to have the minimum clinical dose, which is the absolute minimum dose that studies have been found to actually make an impact on whatever area that supplement has an impact on. But then, on the flip side of that, if you're consistently taking them, you're not sure if you're overdosing on those supplements either.
Speaker 2:Yeah, that's a solid point. I have no idea if I'm getting too much magnesium or that's just an example, right, like maybe at one point I was deficient and now I've been taking it so regularly for so long, now I'm taking too much. Who knows? I don't know. Nobody really has those answers, and that's why what you guys provide is really great. All right, let's tell people how they get your product. How do you get Manly?
Speaker 1:How do you get Manly Got a good ring to it eh.
Speaker 1:Awesome. So jump on our website it's getmanly M-N-L-Y removingtheapecom, and you go through the process. Process is very easy, it's seamless. Once you check out, you'll open up an account and then you can walk through that environmental health assessment. The lab kit will land on your doorstep. You've got all the instructions you can even give our team. Our team will even reach out to you and walk you through that process if you want. And then, once you submit the blood samples, as soon as the lab receives the samples within 48 hours, all that data is going to be in your uh, in your portal, and you're going to be able to review the data. And then, about seven days from there, you receive your uh, your supplementation, as well.
Speaker 2:Perfect. All right, so get manly, just what it sounds like without the a uh, and I will have that link in my description below this podcast as well description below this podcast as well. So, luke, I really want to tell you thank you for coming on the show and sharing what you guys are doing. I think it's very necessary, I guess is the word I want to say. It's something that is needed in this world, and I just wish everyone would tend to their health, because their physical health so much helps them with their mental health.
Speaker 2:I can't stress that enough. I'm someone who I would take lapses in working out, for example, because, say, my career was so busy or work was so busy. I would take six months, eight months off from hitting the gym and I would feel that in my mental health, in my mental health, I would feel that I wasn't doing well. I would either get stressed too easily or I would be depressed, like it. It was a glaring difference for me. So I know that fitness is so key to keeping your mental health strong and this is one great way to assist with that. So thank you.
Speaker 1:Awesome, mate. Mate, I appreciate you giving me the opportunity to provide some value and just give everyone the backstory on the origins and hopefully this is a tool that they can use to better their personal and professional performance overall and just their vitality. And if they want to reach out, they'll be able to find my contact on the episode somewhere as well, and feel free to ask any questions.
Speaker 2:Yeah, so get manly. Go to the website, get your blood test and get the exact amount of supplements that you need the right amount for you and take the guessing out of what you're trying to do and what you're spending your money on. Future updates on how Manly works and what I think of it in the future, I will definitely let you guys know. And for me, as always, thank you for listening to the show.
Speaker 2:One of the things that I always want to say to all the listeners is your time is valuable and I respect that and I appreciate that and that's why I try to give you as quality of shows as I can, and so thank you for giving us your time and listening to this podcast. And so thank you for giving us your time and listening to this podcast and if you like it, if you enjoy it, just go to BrandonHellcom and click on subscribe to podcast. It's only 10 bucks a month and you could be supporting the podcast and help it you know it grow and be better and share the episodes with your friends that you know could benefit from some of the information we provide. And you could follow me on Instagram at BH. Life is Crazy and I would really appreciate that For Luke and myself. I appreciate you. Listening to Life is Crazy and I'll talk to you next time.
