Brandon Held - Life is Crazy

Episode 79: From Cult Constraints To Clear Purpose with Wes Towers

• Brandon Held • Season 3 • Episode 79

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We unpack a life that moves from a controlling church and a 20-year marriage breakdown to rebuilding identity, reconnecting with kids, and transforming a web and SEO business by embracing AI. The throughline is simple: know your worth, stack steady habits, and turn threats into leverage.

• childhood inside a controlling church and early doubts 
• leaving home, testing limits, and finding direction 
• first web projects, creative technical career path 
• marriage strain, erosion of self, choice to leave 
• fatherhood at a distance and the long game 
• getting fired by a life coach and finding therapy 
• breathwork, lifting, and daily habits for stability 
• redefining SEO as search everywhere optimization 
• using AI to scale content and authority 
• best year in business and renewed purpose

Visit uplift360.com.au to connect with Wes on web, SEO, and growth for construction businesses 
Find Brandon at brandonheld.com for links, podcasts, and YouTube 
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SPEAKER_00:

Welcome back to Brandon Held Life is Crazy. We have another great show scheduled for you this week and have an exciting guest that you all are going to be happy to hear about and listen to his story as we always do here on Life is Crazy. And Wes Towers is the founder of Uplift 360, where he helps construction companies grow through smarter websites. And SEO is one of those funny things that we all struggle with because they keep changing the rules, too. I'm going to welcome into the show. How are you doing today, Wes?

SPEAKER_01:

Yeah, really well. Thanks, Brandon. Great to it's great to be here coming from uh here in Australia. It uh just outside of Melbourne in uh a place called Geelong. So sun's shining today, so it's a good day.

SPEAKER_00:

Yeah, that's great. For some reason, I'm meeting a lot of Australians lately. I don't know why. It's just must be something in the air, but that's cool. I'm always happy to meet people from Australia. So, Wes, go ahead and tell everyone just a little high story overview of yourself.

SPEAKER_01:

Yeah, so well, uh as as you mentioned, I I make websites and I do SEO. We're calling it Search Everywhere Optimization now because AI is meaning people are you know searching and using tools like ChatGPT to find businesses. So it's an exciting and terrifying time to be uh in business. Uh so uh I'm really enjoying it. But from a personal standpoint, I mean there's there's lots we can delve in with uh with a show like this. So a few years back, I I got fired by my life coach. So that's how how horrible life was going at that time. We can we can dig into that. Wow, uh yeah, interesting time of life, yeah.

SPEAKER_00:

All right, yeah, and we will get there, we will dig into that. So yeah, this is Life is Crazy, and uh the show exists and evolved because I told my whole life story. Granted, it took me 25 episodes to do it, but I still did it from birth to where I am today. And so I try to reenact that with guests as high level as much as possible, considering our limited amount of time. And yeah, if you could just tell everyone what your childhood was like in Australia. What were your parents like? What was your childhood like, and how that shaped you into the young man that you became?

SPEAKER_01:

Yeah, look, so I grew up in a Christian home, but it was uh what most people would call a cult, really kind of controlling, and um, you know, people were excommunicated for the smallest of things, and and so that um alienation and and all that type of thing you would see as a youngster, which was an attempt to keep you in the stra on the straight and narrow, so to speak. So um it was I mean, it was fine growing up as a young kid because I mean what what can you really do, you know, terribly wrong uh as a as a child. But you know, growing into your your adolescent and your young adult li uh years and you want to be like every other uh young person and and interact with the world and make the the same mistakes most of us make, and you know, and they're just minor mistakes, but uh they're a part of growing up. So um I guess everyone's childhood shapes them a little bit, but the um yeah, growing up in that those sorts sort of circumstances probably had a big part to play in how I became and how I had to evolve and change my mindset on a number of things. So uh it it it goes down to you know parenting and and fatherhood and style of of life and values and and a whole bunch of things you you need to reassess when you they're all kind of dictated to you as a youngster.

SPEAKER_00:

Yeah, that's a tough environment, but it's like you said, when you're little, right? You it's your normal, right? You don't know anything else, you don't know anything different. So it's normal to you. And even to some degree when you're a teenager, it's still your normal. But when you got older and you were able to look back on that, what were some behaviors that your parents showed you that made you question what were they thinking as a parent?

SPEAKER_01:

Yeah, so well to to dial back a little bit, but dad dad grew up in an orphanage. So his and and these things kind of we we kind of become the the parents we we see uh a little bit. Yeah. So to have um effectively for him, never knew who his father was. Uh so that was a challenge and and not even to know how a normal house, not even a normal home is, not even a a bab home, really. Yeah, like in a in uh the pup you know, public system of being in an orphanage. So he had a curious life. So some of the um he he did the best he could given the circumstances of of being a dad. And I I think I was the first child, so um it was probably most challenging for me, but I gen I knew that I was loved by him. Um, but I also knew that he wasn't kind of quite something was not quite the same as other dads. Well, that's the way I perceived it. And so I think my younger brothers, I think he evolved and developed as being a father, and certainly for my where I'm one of three. So the youngest one probably he was a he was probably an amazing father for so um, but yeah, so those sorts of impacts, I suppose. And then, you know, that laid into the to the cult like church and a whole bunch of stuff. Probably everyone's life is unique to a degree, but it certainly set up some unique um opin, you know, opinions and values and and things to work through. I I suppose uh a significant time when when I was 18 and still in the church, one of my friends got kicked out of the church. Um, and that was a permanent kicking out of so to to look at that from an external perspective and and just have empathy and sympathy for him because I mean what a horrible thing. He's still a young kid, really, and he's made in their eyes a mistake. And so all his social connections and network and and life were just taken from him. So seeing those sorts of things and and realizing hey, that's that's not really the the way I want to go. And I I I soon moved out of the church after that um as well. And I went to uni, so it separated me from the from the home, and I could it was in a different town, so it was a it's a clean breakaway for me.

SPEAKER_00:

Yeah, so that kind of alluded to where I was going to go next, which was prior to that circumstance and that happening to your friend, did you feel like you were loved unconditionally, or did you feel like if you made the wrong move, your parents would cut you off?

SPEAKER_01:

No, I think my parents would have always stood by me, but the um the it was it was a um it was a strange situation. So the church discouraged people to connect or relate to um other people who were kicked out of the church, so that um it it kind of was known that every every family kind of still connected and and you know related reasonably well. So um it was a weird thing. It was like um what was said in public and what was done in in pri the privacy of people's homes were were were really different. So even that sort of uh Yeah, it didn't just sit right with me. Um that there was a public appearance and a and an inward uh different different sort of um way of working. So yeah, so I my parents were fine with everything, yeah.

SPEAKER_00:

And that's good, that's better because as I'm sure there are plenty of communities where what the public appearance is also the private action, right? So if if the church expunges you or whatever, so then your your parents do too, then they have nothing to do with you. So many people in this world have been cut off by their parents and judged. It's always been mind-boggling to me. I've three sons, and I jokingly say nothing could ever stop me from loving them. It's like if they killed somebody, where do you want me to help you hide the body? They're my kids. What can I do? I brought them into this world, they're not going to be me. And in some ways, that's good. I want them to be better than me, but it's my job to love them unconditionally. So when parents don't do that, that always blows my mind.

SPEAKER_01:

Yeah, well, that's right. So to have a healthy bias towards our kids, that's only natural, isn't it? So you I think so. Yeah, and it's healthy and may have need a safe space um to grow and uh develop like we all do.

SPEAKER_00:

All right, yeah. So your childhood was interesting, and it it took me off course a little bit because I wanted to have because that can go any way, that kind of childhood. There's multiple ways that can go. So I wanted to find out exactly what that was like for you. So you left the home, you go off to a university, and tell me how that goes for you.

SPEAKER_01:

Yeah, good. So I was probably went pretty haywired to be honest, and you know, as as a lot of us do, but when you've been c so constrained, um, you've got no sort of you know, rails that keep no rails to keep you uh on a on a on a straight path. So I went a bit haywire, but nothing too dangerous, I suppose, just a few years of of wild, wild living. Um but yeah, so I went through uni, got finished my degree, uh graphic design multimedia, and um that was in a nearby town, and then off to Sydney, which which is a bigger city, and it was the year, the Olympics year, uh the year 2000. I went to Sydney, so it was a brilliant time to be there as a as a young young fella, making my way in in the marketing world. So um really enjoyed it.

SPEAKER_00:

So your degree was in marketing?

SPEAKER_01:

Uh graphic design slash multimedia. But so I worked the first yeah, employment was in in a marketing company. Um, and that's where I cut my teeth into web design and development. So okay.

SPEAKER_00:

And so when you say you went a little wild in college, what's that look like for you? Because everyone has their own definition of wild, and some people you're your wild might be lame, right? Or and some people, and some people your wild might be extreme. So I'm just curious, what was wild extreme?

SPEAKER_01:

Yeah, it's probably re reasonably common. Uh, just you know, soup, you know, drinking all night and still fronting up to uni. You can do these things as you as a young person.

SPEAKER_00:

So oh yeah.

SPEAKER_01:

Um, yeah, you know, you don't need any sleep. So I'm pretty sure I was fairly drunk at um some of the certainly the Friday classes, Thursday nights were the big uni night, uh so to speak. So I find a way to get to the class and not really have any awareness of what was going on. So uh yeah, I think it's pretty common, isn't it?

SPEAKER_00:

Yeah, it depends on, like you said, your environment when you grow up. Some people had to be more like just I'll give you me as an example, I had to be more responsible when I was younger because I didn't come from any type of structure in my family. Yeah, so things like just getting up and going to school, I had to do to myself for myself. I had to get myself to and from school. I had to, once I got to 16, I had to buy my own clothes, I had to feed myself dinner when we had food. Sometimes we didn't have food. When we did, I had to feed myself. So there was a level of responsibility that was always there for me that never really allowed me to go quote unquote wild. But I did know someone who she was half Asian, half white, half Korean, half white, and her mom was a super strict Korean mother. And when she got out of high school, she went wild too. And by wild, I mean kind of the same what you're talking about: a lot of drinking, a lot of partying, staying up all night, still going to school, taking Adderall to get through the day at school. Sex, she went wild sexually. She was sleeping with different guys all the time. So she went what I consider really wild in that situation. So that's why I was curious what that was like for you.

SPEAKER_01:

Yeah, yeah. Yeah, that all, yeah, all of that sort of stuff. So the sex thing. So as a young man, I suppose it's not even perceived to be. Um, I don't know, it's perceived differently, isn't it? For a for a for a young fella or a young lady, maybe.

SPEAKER_00:

For sure.

SPEAKER_01:

Yeah, that's an interesting thing.

SPEAKER_00:

So, yeah, yeah, yeah. There's a double standard when it comes to sexual promiscuity. We all know that. It's been that way for a long time. Yeah. All right. So you get down to Sydney, it's Olympic time, you're in the marketing world. So tell me about that. Do you focus on your career? Do you find a lady and settle down? How's all that go?

SPEAKER_01:

Yeah, so yeah. So I was I was recent, I got the uh wildness out of my system by then. So it's settled down and being a reasonable adult, although a young adult. Um, so yeah, really focused on my career path uh uh when I arrived there. And um, so I got a job in a marketing company, award-winning marketing company, but they'd never designed a website. This is how far change how far uh marketing is has come. And nearly everything's online these days from a marketing standpoint. So but they they uh won a website job and they said, Well, you're the young guy, you better figure out how to build this site because we've run the proposal. So they were they were gracious and gave me plenty of time to figure it out, and uh even gave me some uh short courses and so on. Um so I built that first website and then I became their web guy. So um and uh was doing touring websites from that point on. So it's uh it's been a fun, fun roller coaster ride with uh techs changing so fast, as and and now um with AI uh continuing to change, but I really enjoy it. So it's got that good mix of creative and sort of technical, which is a good balance for me to um as a career path. But yeah, I did um well, yeah. You mentioned it, so I did find a I did find a wife up there, so I got married up there, um you know, and uh since divorce, that's that's a whole nother story. But um yeah, so you got married up there.

SPEAKER_00:

Yeah, go through that. Go through how was your marriage, how long were you married, how did that affect you? Because yeah, uh the marriage is a huge emotional toll on our life, whether positive or negative. Obviously, you ended up divorced, so something went awry. I've been divorced three times, so trust me, I know all too well about divorce. So go go ahead and talk about that and how that was guiding you through your life.

SPEAKER_01:

Yeah, so I mean, if I look at it now back in retrospect, uh I probably I probably we should never have got married, and the um and this the issues were were there even before we got married. So um, and it was probably and that's that's I'm to blame for that. And then uh but it was probably coming out of a kind of a weird a weird family set up with the with the strange church and and and so on and everything I explained before. I probably I probably let th let things slide where I shouldn't have and probably I probably should have been stronger uh in not accepting certain things. And once you sort of present as a weak man, which I did, um things just get worse and worse. I think it would have been better to stand up and not I don't know if confront is the right word, but to to stand up for my own uh self-worth, really. Um so eventually that kind of felt like it eroded year after year, married for 20 years. So we were married in Sydney um and uh came back to Melbourne eventually uh and then uh out to Geelong, which is about an hour or so outside of Melbourne. So um, yeah, just year upon year, I suppose the eroding of me as a as a person and human and um the I I guess the degrading uh built up over over 20 years and to a point where I discovered something um that I felt was irredeemable in the marriage. And so one day I was in the house and I found out this information, and uh the next day I was sleeping under the desk in the office. So um pretty harrowing times. We had also I I forgot to mention I had we had ki three kids as well. So when you get divorced and you got kids and it's incredibly difficult. Um because I mean, in my circumstance, I didn't see the kids nearly as as much as I would have liked, so from that point.

SPEAKER_00:

I think we all go through that when we're obviously you have to a be happy, right? Because if you're not happy, then you can't do anything for anyone else. But also you have to be able to stand up for yourself and you can't you can't expect to put up with things that you shouldn't have to put up with. And sometimes as much as we try as men, the kids become the casualty of war, and we hate that. We don't want it to be that, but not everything is in our control. So yeah, a marriage twenty years is a long time to be married. So congrats on that. I've Never made it that far. Ten was the farthest I ever made it. But it takes two people. It always takes two people. So even if one person's not doing a great job, most likely the other one isn't either. And that's a good reason, probably, why it's falling apart. And it it's sad because uh my third divorce, I had two young sons. They were eight and six at the time, and I really didn't want the marriage wasn't good, but I didn't really want to get a divorce because I wanted to be there for them as a dad full time, and it was the hardest thing to go through and let go. And like you, we never get to see the kids as much as we want to after that. That's a really difficult thing to go through that I think a lot of people don't appreciate. Men kind of have the narrative of, well, we get divorced and we just walk away, and we're just these assholes that just don't want anything to do with our kids anymore. And it couldn't be further from the truth, right? We're these good people for the most part who are dealing with the pain of something we don't know how to deal with. That's the truth. Uh I'm sure you probably missed your kids every day. You weren't with them. I know I did. I know I still do now, and they're 18 and 16. It's a pain that you have to figure out how to live with and navigate the best that you can.

SPEAKER_01:

Yeah, 100%. And so when we when I first left the home, it was um discussed with my now ex-wife that we would sit down with the kids and explain to them together. Once we'd collated our thoughts and we'd be um able to uh explain to the kids what was happening, but um that never happened, and so it was clear the the narrative was control controlled. Um the challenging aspect from from my perspective is well I wanted the kids I had the kids' best interests at heart, so I didn't I deliberately chose not to explain my side of the story because that's unhelpful for them and it's not I wasn't I I had their best best interests at heart, so I I suppose I felt like I took a took a bullet there. From their perspective, it might have seemed like one day I was in the house and the next day I'm not. Um as you say, it it would have it could have been seen and um understood to be that I just walked out of them, but clearly that wasn't it was um some things that had happened that I became aware of and it was something that I felt um I couldn't work past um given given all the circumstances. So yeah, so that was a challenging time, but to play the long game, and the good news is I mean, that my kids are a bit older, so the eldest is 19, and he's started to come work with me, which is fantastic. So it was kind of for a season that um was really difficult, but now as they're becoming adults, I can we can do whatever relationship we want to. So um it's good that the investment I had in their lives as a young as young because he can remember all the stuff we did together, uh basketball coaching and um all sorts of things we did together, lots of adventures. Um he can remember all of that. So whilst there was a gap time that they come they come back as adults, which is fantastic.

SPEAKER_00:

Yeah, in your phrase taking the bullet, that's what I'm talking about, right? I spent I had 50-50 custody of my kids with my ex, but trust me when I tell you, I didn't have 50-50 custody, right? I I always took the approach of whatever makes my kids happy, that's what I want them to do. So let's just say, for example, it's Thanksgiving, and they're going to spend Thanksgiving with me, but it's just me and them, right? Or they could spend because I I'm from Ohio and I live in Arizona, so I don't really have family around or anything like that. But their mother, her whole family's here. So if they could spend Thanksgiving with her and their grandparents and all the extended family, who would I be to keep them and be no, you're gonna come sit with me at the table, just the three of us, right? And so I sacrificed a lot of holidays and time off from school, school breaks, things like that, so they could do things that they couldn't do with just me. And it could appear, like you said, I don't care, or I didn't want them, but the truth is I just took the bullet, I ate it for their happiness, and it was painful and it sucked. So, yeah, that was a good explanation, and I think that's a good thing that we can put out into the world to maybe get people to try to understand a little better that men aren't these heartless things that we are portrayed to be when divorce happens. It's actually quite the opposite. So, when you went through that divorce and things changed, obviously, for your personal life, and now becoming a part-time dad and all that, how did that uh affect you?

SPEAKER_01:

Oh, yeah, it was horrendous uh times on a lot of in a lot of ways. I mentioned I got sacked from the the life coach. That was around that, that was at in that time in the in the worst of my time. So I it he was a new life coach and he he was he was just wanting some clients for free. Um, so and I he I I came on board and had a few sessions with him. Um but in the end he said, Oh, I I'm not uh he explained some of his own personal journey. So his his was worse than than mine, and he was not far further down the the journey of not seeing his kids. So for his circumstance, um there'd been accusations, what he described as false accusations against him, which he couldn't see his kids at all, and it'd have been, well, I think he said three years, something like that, four years anyway, a long, long time he hadn't seen his kids at all.

SPEAKER_00:

Yeah, that'd be horrible.

SPEAKER_01:

Yeah, hanging over his head were false accusations. And the way he described it, it might be the same all around the world, but because the there was potential perceived risk to the to the children. Um he wasn't not allowed to see them, even though he hadn't been through any trial process or any due diligence to see if it was actually true or accurate.

SPEAKER_00:

Yeah.

SPEAKER_01:

Um nothing had been done because there had not been any time to to do that. So he was being penalted, he was being he was guilty until proven innocent. And and so that's that's incredibly hard. So he that's why he fired me. It was too triggering, I can understand, shame from my hard hardships when it was so closely aligned and and even in the worst state for for him. So um, yeah, that's why I got fired from the life coach, but I went to a psychologist soon after, uh, which is fantastic. Um and she encouraged me to do breath work, which was really, really good too. So helping me regulate um my emotions and and a whole bunch of other things. Just, you know, if I I was ever feeling a little bit triggered or or what have you, I could just do some breath work and um align my mental health a little better and and so on. So I started doing that breath work and got healthier, started eating better. Just minor things I could do to tweak to make life a little bit better. Um, and it really helped in in every way.

SPEAKER_00:

Yeah, yeah, there's meditation, so many people swear by it. I read a lot of good things about meditation. No, I don't do it, but I know that it helps a lot of people. The things I do is I practice gratefulness for thankful for the good things that I have in life, and I try to minimize the negative, not really everyday life negative because I don't have a whole lot of that going on, but when something negative happens or pops up, I don't give it as much power as I used to give it when I was younger, and that helps a lot. The other thing for me is working out specifically lifting weights. When I lift weights, it is I can't even describe the mental level of mental clarity and focus that I get that I don't have at any other time in my day. So if I'm wanting to do something, uh trying to think of like say my I do a college football podcast, I do this podcast. If I'm trying to think of things to improve or do better or what I want to do for my next episode, I'll be sitting at my desk and I will just have mind block, and things just don't really come to me that well. But then when I go lift weights and I start working out, it's like my mind just goes nuts with all these ideas and all these thoughts and things that I just couldn't come to or think of before. And so I started learning like while I'm working out, I have to start taking notes and writing things down because my mind works so well in that time. So, anyway, the point I'm trying to make is for me, weightlifting is an incredible resource for keeping myself under control and happy, and it brought the unexpected clarity of mind, which wasn't even a reason I was doing it to begin with.

SPEAKER_01:

Yeah, definitely.

SPEAKER_00:

So, yeah, meditation is awesome. I'm a big fan of fitness for multiple reasons, for everything I just said, but also I'm 52, which isn't that old yet. Life is your life is the habits that you make it be and you make it become, and there's been so much research on how as you get older, your physical health and your even your brain power and how well your heart works, and all of those things are directly determined by the amount of muscle you have in your body. And as you get older, obviously your muscle starts to disappear naturally if you're not working out and working on it. And so to me, I just want it to be a life habit to always maintain some level of muscle because I don't want to live forever, right? There's a point where you feel like uh it's it's too old to enjoy life. At least I feel that way. But I when I am as long as I am alive, I do want it to be as enjoyable as possible.

SPEAKER_01:

Yeah, 100%. I do weight weights as well, maybe not to the same level as you, but you you're right. So I do mostly weights, but on off days I'll just do a bit of bike, gentle um just to keep the blood flowing, you know. So it helps with the recovery. So yeah. I I think it's really important for men because uh it helps with your. I mean, I'm not a doctor or anything like that, but from what I understand, um, it helps keep your testosterone uh high as well, which um sort of diminishes as as we get older. It's it's healthy for us to keep these things in balance.

SPEAKER_00:

It does, it does um so there are so much benefits to weightlifting or exercise, but I'm specifically a fan of weightlifting. I do also walk on an incline on a treadmill or go hiking for some cardiovascular stuff as well. It decreases the met risk of dementia, decreases risk of cancer. It do there's so many benefits. They did this study where they gave this group medications for different types of problems and issues they were had, mental health, right? They were giving them antidepressants, and there were some physical health issues. That was a controlled group. They took the same group with the same issues, didn't give them any medication, they just made them work out on a regular basis. And the controlled group that had to work out did so much better than the people just on the medication. It's the there we're really still learning the full benefits of fitness and exercise, but the answers are it's just good for you all the way around. Yeah, your body obviously has to survive. You have to be careful, especially as you get older, of the wear and tear on joints and things like that. But again, the benefits are just too good. And I could go off on this for days. And I was a personal trainer for over 15 years, I was in two branches of the military. I played sports most of my young adult life, and I'm just such a fan of fitness and exercise. So I could go off on that all day. All right, yeah, circling back around to where you are today and now, tell us about your life today and now.

SPEAKER_01:

Yeah, so well, I'm a I run a business, so I I think I mentioned it before. So we do websites and and search everywhere optimization, mainly for construction businesses. So the curious thing was I thought business was always pretty good, and it was it was. Um but going through what was effectively a breakdown or um where I now needed to start my own personal life all over again, um building all the little habits that I built into my personal life had meant I was better in better shape to to run business as well. So um through the divorce process I had to get a business valuation, and so the value suggested uh business wasn't really worth much at all because of the rise of AI uh and the potential for it to replace my whole industry. It was about three years ago, so it was kind of just um awareness about what might happen was just taking shape, and the value took the view that my business was worth less than the assets it held. So and it doesn't hold many assets, car and computers and so on. Um so that was a real kick in the teeth, and uh but I but I I just focused on building my own person back and uh started to introduce AI into the business, and so took what was perceived to be a threat and made it an opportunity, and business has never been better, so just reported a couple months back now the best financial year ever. So uh it it was um such a challenging time when I think back a few years ago, but to see where I am now um life life is really good. I I mentioned, I mean, being a father, having a strong connection with my son who's now working in the business. This second son, he's starting to be a personal trainer, and he's really happy with um with that direction in his life, and that's brilliant. Um and my daughter, 13. So I get to have her every second weekend. It's not much, but at least it's it's something. So yeah, life is life is good.

SPEAKER_00:

Yeah, that's great. That's what I want people to understand, right? You hit a low point going through your divorce. I hit multiple low points in life, but my third divorce almost killed me. And now it look here we are living our best lives. Why? Because we didn't give up and we took the right steps to do the right things to live a better life, and that's the important part of it all.

SPEAKER_02:

Yeah.

SPEAKER_00:

So thank you, Wes, for coming on and sharing your story with everyone. I love that life is so good for you right now. So if people want your help with uh construction, SEO optimization and business growth or whatever else you can help them with, how can they reach out to you?

SPEAKER_01:

Yeah, sure. I mean, there wasn't really the intention of being on this show. I just wanted to help and and serve people who might be going through something and you know hearing hearing the story and things can get better. So that that was the intention for the show. But I mean, I'm thankful for obviously running a business always keen to to to grow in the business and have new clients. So the probably the website is the best first point of call. So uplift360.com.au and uh you can find my social and the company's social media are on there, and also my my personal LinkedIn is on there. I connect with anyone. So if if people did want to reach out to me personally, jump on my personal LinkedIn, connect, and then we can have a conversation.

SPEAKER_00:

Yeah, man, no, no good deed goes without some reward. The point here is to tell our stories and hopefully help some people out who are in a tough spot, but also maybe your story connects with someone and now they want to connect with you. And not only does that help you, that helps the listener. So by putting out who you are and what you have to offer, we are also potentially helping the listener. So understand that.

SPEAKER_01:

Yeah, sure.

SPEAKER_00:

All right, so if you had the way I like to close out the show is to ask people if you had one golden nugget piece of advice to give to people who are going through a tough time, what would that be?

SPEAKER_01:

I think the key is to know your worth. That you know, so many things will deteriorate. Try to attempt to give you tell you you're worthless, but to to realize you you are worth something invaluable, um, and to to stay firm on that conviction is is the key. That's what I've found.

SPEAKER_00:

Amen. I agree with that. Many people will try to gaslight you, especially when you're going through like they're basically your enemy, right? Going through a divorce, I basically became my wife's enemy. And I say wife because we were still married at the time, and we went from being two people that were in love to two people that hated each other. And it's sad, I didn't want it to go that way, but it did go that way, and I had to, like you say, remember my value and even in some cases learn the things that I was being told about myself weren't true, that I'm not those things. So, yes, great advice, and I want to thank everyone for listening to the show today with Wes and myself. And hopefully, you gain some value from the show. And I appreciate you listening as always. For me, if you want to find me or connect with me, just go to brandonheld.com and I'm there. You can find Find me there. You can also find my other podcast if you happen to be in a college football. I do an Ohio State College football podcast. You can link to that from there as well. And that is also on YouTube. And finally, I have a sponsor, and it's Manly, M N L Y. Their website is getmanly.com. The owner and CEO is Australian as well. But he lives here in America, and it's an amazing company. And what they do is it's for men specifically. You send in your blood work, and based off your blood work, they find the vitamins and minerals and supplements that your body is deficient and how much you need and what you need. And then they send it to you in packs that you just take for breakfast, lunch, and dinner. It's it takes the thought process out of supplementation and vitamins and minerals for you because they do it for you. So get manlymnly.com. And so I want to thank you for listening to Life is Crazy, and uh I'll talk to you next time.

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Brandon Held

Host
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Wes Towers

Guest